Brand Style Guide · v1

Bookcicle Brand Assets

Logos, the glyph, color, type, iconography, and our living loading glyph — presented exactly as they should appear. Flip the preview toggle to view every asset on light and dark. This control only re-themes this page.

Identity

Primary Logo

The full wordmark with the infinity glyph. Keep clear space equal to the height of the “e” and always place it on the baseline.

Bookcicle logo, full color on light
On Light Background Full color
Bookcicle logo, white on dark
On Dark Background White
Bookcicle logo, black
Black One color
Bookcicle logo, white
White One color
Identity

The Glyph

Our infinity mark — connection and the endless flow of ideas. Use color, black, or white depending on the surface.

Color Purple #6B6BFF
Black
White
System

Glyph Color Variations

The wordmark stays constant; the glyph color may adapt across product lines and features using the brand palette.

Purple Core
Green #038A6B
Yellow #FFD103
Orange #F58545
Pink #E091AB
Blue #42A1E0
Motion

The Loading Glyph

Our spinner is the glyph spun about its center — easing up to speed and back down, forever. It’s the loading indicator everywhere across Bookcicle.

16
24
40
64
On light Fill: Purple
On dark Fill: White
In a primary button Inherits text color
min 90°/s · max 1420°/s · 3.6s cycle
Standalone loader Theme-aware fill
Color

Primary Palette

Click any swatch to copy its hex.

Light Grey#F2F2F2 ⧉ copy
Lavender#C9D1FA ⧉ copy
Purple#6B6BFF ⧉ copy
Navy#1F1C47 ⧉ copy
Color

Secondary Palette

Accents for product lines, illustration, and data.

Pink#E091AB ⧉ copy
Orange#F58545 ⧉ copy
Yellow#FFD103 ⧉ copy
Green#038A6B ⧉ copy
Blue#42A1E0 ⧉ copy
Type

Typography

Playfair Display for headlines, Inter for everything else.

Your Words. Perfected.
Eyebrow / Overline · Inter Medium · All caps · Letter-spacing 1px
Refine Every Word.
Elevate Every Story.
Main headline · Playfair Display Bold · Sentence case · Letter-spacing 1.5px

Body copy, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Body · Inter Medium · Sentence case · Letter-spacing 0.2px
Iconography

Product Icons

Friendly, rounded marks — one family per service line.

Literary
Literary Translation
Literary Convert
Editorial Edits
Notary
Notary · Stamp
Notary · Secure
Notary · Bundle
Notary · Anchor
Notary · Verified
Editorial · Layout
Editorial & Ghost Writing
Editorial Edits
Editorial Edits
Ghost Writing
Ghost Writing
Ghost Writing
Ghost Writing
Imagery

Imagery & Texture

Soft gradients and flowing waveforms — movement, connection, and the flow of ideas.

Bookcicle flowing wave imagery
Animated
Imagery

Header Effect

Fanned bands evoke pages spread under your thumb. Web and desktop variants both follow the toggle above.

Web app Light chrome
Desktop app Saturated title bar
Guardrails

Logo Misuse

Never recreate or alter the logo. The treatments below are strictly prohibited.

Don’t wrap or resize parts
Don’t use off-brand colors
Don’t alter proportions
Don’t add drop shadows
Don’t crop the logo
Don’t tilt or rotate
Legal

Brand Asset Usage Terms

Effective May 2026 · Bookcicle LLC

The Bookcicle name, the Bookcicle wordmark, the infinity glyph, the loading glyph, product icons, color system, and all related marks (collectively, the “Brand Assets”) are the exclusive property of Bookcicle LLC and are protected by trademark and copyright law. All rights reserved. The Brand Assets are made available for reference only and are not released under any open source or Creative Commons license.

Limited permission

Permission is granted only to the following, and only when the assets are reproduced exactly as provided, without modification:

  • Press and media referring to Bookcicle in editorial coverage.
  • Approved partners and integrations under a current written agreement.
  • Customers indicating a factual “works with Bookcicle” relationship.

Prohibited without prior written consent

  • Altering, recoloring (outside the approved palette), redrawing, or animating the marks.
  • Adding effects — drop shadows, outlines, gradients, or textures.
  • Cropping, tilting, stretching, or violating the clear-space rule.
  • Using the marks in your own product, logo, domain, or merchandise.
  • Any use implying sponsorship, endorsement, or affiliation that does not exist.

Bookcicle may revoke this permission at any time and may require you to stop using the Brand Assets. Use of the Brand Assets does not transfer any ownership or grant any trademark rights. When in doubt, ask first.

Requests & approvals: info@bookcicle.com  ·  © 2026 Bookcicle LLC. All rights reserved. “Bookcicle” and the infinity glyph are trademarks of Bookcicle LLC.