Brand Style Guide · v1
Bookcicle Brand Assets
Logos, the glyph, color, type, iconography, and our living loading glyph — presented exactly as they should appear. Flip the preview toggle to view every asset on light and dark. This control only re-themes this page.
Primary Logo
The full wordmark with the infinity glyph. Keep clear space equal to the height of the “e” and always place it on the baseline.
The Glyph
Our infinity mark — connection and the endless flow of ideas. Use color, black, or white depending on the surface.
Glyph Color Variations
The wordmark stays constant; the glyph color may adapt across product lines and features using the brand palette.
The Loading Glyph
Our spinner is the glyph spun about its center — easing up to speed and back down, forever. It’s the loading indicator everywhere across Bookcicle.
Primary Palette
Click any swatch to copy its hex.
Secondary Palette
Accents for product lines, illustration, and data.
Typography
Playfair Display for headlines, Inter for everything else.
Elevate Every Story.
Body copy, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Product Icons
Friendly, rounded marks — one family per service line.
Imagery & Texture
Soft gradients and flowing waveforms — movement, connection, and the flow of ideas.
Header Effect
Fanned bands evoke pages spread under your thumb. Web and desktop variants both follow the toggle above.
Logo Misuse
Never recreate or alter the logo. The treatments below are strictly prohibited.
Brand Asset Usage Terms
Effective May 2026 · Bookcicle LLC
The Bookcicle name, the Bookcicle wordmark, the infinity glyph, the loading glyph, product icons, color system, and all related marks (collectively, the “Brand Assets”) are the exclusive property of Bookcicle LLC and are protected by trademark and copyright law. All rights reserved. The Brand Assets are made available for reference only and are not released under any open source or Creative Commons license.
Limited permission
Permission is granted only to the following, and only when the assets are reproduced exactly as provided, without modification:
- Press and media referring to Bookcicle in editorial coverage.
- Approved partners and integrations under a current written agreement.
- Customers indicating a factual “works with Bookcicle” relationship.
Prohibited without prior written consent
- Altering, recoloring (outside the approved palette), redrawing, or animating the marks.
- Adding effects — drop shadows, outlines, gradients, or textures.
- Cropping, tilting, stretching, or violating the clear-space rule.
- Using the marks in your own product, logo, domain, or merchandise.
- Any use implying sponsorship, endorsement, or affiliation that does not exist.
Bookcicle may revoke this permission at any time and may require you to stop using the Brand Assets. Use of the Brand Assets does not transfer any ownership or grant any trademark rights. When in doubt, ask first.